Never miss a lead, fill the service diary.
Deals are won on speed and follow-up. We put AI on enquiries, bookings and reminders so sales and service both stay full.
In a dealership, the lead that gets a reply first usually wins the sale. But between the showroom floor, the phone, and a full service bay, online enquiries sit unanswered for hours and warm prospects quietly go elsewhere.
The same pressure hits the workshop. Service advisors are chasing bookings, sending reminder texts manually, and fielding the same questions about MOT slots and parts availability on repeat. Fettle puts AI agents to work on all of it, so your team can focus on the customers in front of them.
AI for your dealership, at a glance.
Agents built around your desk.
Off-the-shelf tools where they fit, and bespoke AI agents we build, run and improve for you where they don't. Here's where we'd start.
Lead Response Agent
Replies to every enquiry in seconds and books the test drive.
Follow-up Agent
Chases warm leads on a schedule so none go cold.
Service Booking Agent
Fills the workshop diary and sends reminders to cut no-shows.
Customer Query Agent
Answers stock and service questions across channels 24/7.
What changes, with examples.
A customer submits a part-exchange enquiry at 8pm and waits until the next morning for someone to reply, by which time they have already booked a test drive elsewhere.
The Lead Response Agent picks up the enquiry instantly, confirms the part-exchange details, and books the test drive into the sales calendar before your team arrives the next morning.
A salesperson means to chase the customer who came in to look at a nearly-new Transit but gets pulled onto the forecourt and the lead sits cold in the CRM for a week.
The Follow-up Agent sends a timely, personalised message on a set schedule, keeps the conversation warm, and flags the lead back to the salesperson only when the customer is ready to talk.
The service receptionist calls customers to confirm their MOT or service slot the day before, leaving voicemails for half of them and still seeing no-shows on the day.
The Service Booking Agent fills open slots automatically and sends the right reminders at the right time, so the workshop diary stays full and no-shows drop without anyone picking up the phone.
A week at a busy multi-site dealer group
By Monday morning, the Lead Response Agent had already replied to a handful of weekend enquiries, answered stock availability questions, and added two test drive bookings to the sales team's diaries. Mid-week, the Follow-up Agent nudged three customers who had visited the previous week but not committed, and one came back in to sign. The service team noticed fewer gaps in the workshop rota as the Service Booking Agent filled a run of short-notice slots and chased confirmations overnight. By Friday the sales manager spent the morning on live customers rather than chasing old leads, which is exactly how the week should look.
That's time freed valued at £75 an hour, plus the cost of the tools we help you cut. Your assessment works it out on your own numbers.
We already use a CRM. Will Fettle's AI work alongside it or replace it?
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Our customers expect to speak to a person. Will AI put them off?
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How quickly can this be up and running on our enquiry channels?
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Two ways to start
See what AI would do for your dealership.
Try the free 2-minute quick win, or get the full £99 assessment with a costed, prioritised plan.