Scale the brand, not the headcount.
Growth multiplies tickets and content. We put AI on support, content and returns so your small team handles a much bigger business.
Every sale you make creates more messages to answer, more copy to write, more returns to process. When your team is small and your catalogue is growing, the operational load can start to eat the profit you worked hard to build.
Fettle puts AI agents to work on the repetitive, high-volume jobs behind your store: support tickets, WISMO queries, product copy, returns handling and listing maintenance. Your team stays focused on growth, not inbox triage.
AI for your brand, at a glance.
Agents built around your desk.
Off-the-shelf tools where they fit, and bespoke AI agents we build, run and improve for you where they don't. Here's where we'd start.
Support Agent
Answers order, returns and product questions instantly, 24/7.
Content Agent
Drafts product copy, emails and social on-brand at scale.
Returns Agent
Handles returns requests and updates customers automatically.
Listing Agent
Keeps descriptions and product data accurate across channels.
What changes, with examples.
A customer emails asking where their parcel is, and someone on your team stops what they are doing to check the courier portal and type a reply.
An AI Support Agent reads the order status, pulls the tracking detail and sends a clear, on-brand reply within seconds, around the clock.
Every new product or seasonal refresh means someone sitting down to write listing copy from scratch, often pulling in different directions across channels.
An AI Content Agent drafts on-brand product descriptions, email copy and social captions from your product data, ready for a quick human review before it goes live.
A customer submits a return request and waits for someone to read it, check the policy, approve it and send the label instructions.
An AI Returns Agent reads the request, applies your returns policy, sends the customer their next steps and updates your records automatically.
A week with Fettle: a growing DTC homewares brand
A homewares brand selling across its own Shopify store and two marketplaces was spending the first two hours of every working day clearing overnight support tickets and returns requests. After the Fettle Assessment, AI agents were set up to handle order queries, returns approvals and a first draft of copy for their upcoming seasonal range. By the following Monday, the founder was opening her laptop to a near-empty inbox and a set of product descriptions ready to edit, not write from scratch.
That's time freed valued at £75 an hour, plus the cost of the tools we help you cut. Your assessment works it out on your own numbers.
Will the AI actually sound like us, or will customers notice something is off?
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We are on Shopify and use Klaviyo. Do you work with the tools we already have?
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What happens with edge cases the AI cannot handle confidently?
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Two ways to start
See what AI would do for your brand.
Try the free 2-minute quick win, or get the full £99 assessment with a costed, prioritised plan.