Fettle for independent estate and lettings agents.

Keep your agency in fine fettle. A 25-minute AI chat, a four-day plan, and the £20,000+ of monthly deal value most independent agents are quietly losing, recovered.

The problem

Most independent agents lose one to two viewings a week because they can't respond to enquiries fast enough. That's £20,000+ of potential deal value walking out the door every month.

There are now off-the-shelf AI tools that fix this in under a day. Set up properly, kept current, they don't drift.

Why speed matters. A lead contacted within 5 minutes is roughly 8× more likely to convert than one contacted within an hour. Most independent agents are running on email and a CRM that wasn't built to chase leads at 9pm on a Sunday. AI doesn't sleep.

How Fettle handles it

Three steps. The Fettle Way.

1. Start the Fettle Assessment

Pay £99. You're handed straight to our AI assistant, no booking, no waiting. The AI runs a 25-minute structured chat: where your enquiries go, what your team is doing twice, where your time is leaking. No pitch, just discovery.

2. Get your assessment in 48 hours

An AI expert at Fettle produces your report end-to-end: top quick wins, a four-day plan, the financial impact in pounds, plus a bespoke build option if it fits. Every report is read and signed off by an AI expert before release. Plain English, no jargon.

3. Walk it through, then keep it that way

Optionally, book a walkthrough call with the team to talk through the plan and decide what to do first. Run it yourself at no extra cost. Or roll into the Fettle Subscription, we set it up, run it, keep it current. Sharper, calmer, ahead.

What we'll dig into on the chat

• How long enquiries currently take to get a first response, after hours and weekends
• Where listings, viewings, and follow-ups eat your team's time
• What your team is doing two or three times that AI could do once
• Whether your current CRM is helping or hurting
• The four-hour-a-week tasks that should take thirty minutes

What you get

A written report, in plain English, built specifically for your agency.

• An executive summary of where your team's time is going
• An opportunity matrix of every opportunity we identified
• Three to five specific tools with monthly cost, setup time, and hours saved per week
• A four-day plan to put it all in motion
• The financial impact, viewings recovered, hours back, payback in weeks
• A bespoke build proposal if off-the-shelf doesn't quite fit
• What comes after, the bigger opportunities once the quick wins are live

What we typically recommend for estate agents

These are the patterns we see most. Your assessment is built from your specific agency, not a template, but here's what often surfaces.

• Speed-to-Lead AI agent. Responds to enquiries within seconds, qualifies the lead, books a viewing into your calendar. Works 24/7. Typical setup: under a day. Typical impact: one to two extra viewings booked per week per branch.
• Custom assistant trained on your listings. Your team and your customers can ask plain-English questions about availability, fees, criteria, and get accurate answers in seconds. Cuts repeat-question load on the office phone.
• Viewing scheduling automation. Handles the back-and-forth between landlord, tenant, and applicant. Removes 30+ messages a week from your team's inbox.
• Listings copy in your voice. A brand-voice agent that writes consistent, on-tone listings copy in minutes. Useful especially if you're juggling lettings and sales.

Pricing

£99 to start. The Fettle Assessment. AI experts at Fettle produce your report from a 25-minute chat.

• 25-minute AI chat, available the moment you pay
• Written assessment in 48 hours
• Optional walkthrough call with the team
• Refund offer: if the report doesn't surface a clear quick win worth more than £99, we refund you in full
• £99

Remote, end-to-end

Fettle runs entirely remotely, no on-site visits, no hardware to install. Everything happens through your existing devices: the AI chat in any browser, the report by email, the walkthrough on a call.

Get into Fettle

If you're an independent agent losing leads after hours, you can fix it in a week.

→ Start the Fettle Assessment, £99