More shipments, fewer 'where is it?' calls.
Operations runs on updates and paperwork. We put AI on tracking comms and documents so your team handles more freight, calmer.
Freight forwarding runs on accurate information, tight deadlines, and a stream of paperwork that never quite clears. Your team spends a significant chunk of every day answering the same status queries, chasing documents, and copying data from one portal into another.
Fettle helps logistics and freight businesses put AI to work on exactly those jobs. The result is faster responses to customers, fewer document errors, and coordinators who can focus on the moves that actually need a human.
AI for your business, at a glance.
Agents built around your desk.
Off-the-shelf tools where they fit, and bespoke AI agents we build, run and improve for you where they don't. Here's where we'd start.
Track-and-Update Agent
Answers shipment-status queries and sends proactive updates.
Documentation Agent
Drafts and checks shipping and customs paperwork.
Scheduling Assistant
Coordinates bookings and flags clashes before they bite.
Data Sync Agent
Moves shipment data between your systems without re-keying.
What changes, with examples.
A customer emails asking where their consignment is, and someone on the team stops what they are doing to check the tracking portal and type a reply.
The Track-and-Update Agent pulls live status from your tracking system and sends an accurate, professional reply automatically, often before the customer has even chased.
A coordinator manually produces bills of lading, commercial invoices, and customs declarations, then checks them line by line against the booking details.
The Documentation Agent drafts the paperwork from your booking data and flags any mismatches or missing fields before the documents go anywhere near a customer or border.
Shipment details confirmed in one carrier portal have to be copied manually into your TMS or freight management system, eating time and introducing errors.
The Data Sync Agent moves the relevant fields across your systems automatically, so the data is where it needs to be without anyone touching a keyboard for it.
A quieter, sharper week at a medium-sized freight forwarder
By Tuesday morning, the Track-and-Update Agent has already answered a dozen inbound status queries from importers waiting on FCL shipments, without a single coordinator being pulled away from a live booking. The Documentation Agent drafted a full set of export paperwork overnight and flagged one commodity code that did not match the invoice description, catching an error that would have caused a customs delay. The scheduling assistant spotted a driver clash on a groupage run and raised it before the morning briefing, so the ops manager resolved it in minutes rather than in a panic at collection time. By Friday, the team has cleared more jobs than the previous week and spent less of the day firefighting.
That's time freed valued at £75 an hour, plus the cost of the tools we help you cut. Your assessment works it out on your own numbers.
Our shipment data lives across several different portals and a TMS. Can AI actually connect to all of that?
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Customs and shipping documents have to be accurate. How do we know the AI will not introduce mistakes?
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We already have a track-and-trace portal customers can use. Do we still need an AI for status queries?
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Two ways to start
See what AI would do for your business.
Try the free 2-minute quick win, or get the full £99 assessment with a costed, prioritised plan.