Deliver more, without burning the team out.
Margins live and die on delivery time. We put AI on the repetitive production and reporting so your people stay on strategy and creative.
In a creative agency, time is the product. When your team spends half the week wrestling with monthly reports, rewriting captions, and staring at blank proposal templates, the creative work that actually wins clients gets squeezed into whatever is left.
Fettle puts AI to work on the production load: first drafts, client reports, proposals, and repurposing. Your people stop being copyists and start being the strategists and creatives clients are actually paying for.
AI for your agency, at a glance.
Agents built around your desk.
Off-the-shelf tools where they fit, and bespoke AI agents we build, run and improve for you where they don't. Here's where we'd start.
Content Draft Agent
Generates on-brand first drafts across channels from a single brief.
Client Report Agent
Pulls the metrics and drafts the monthly recap in your firm's voice.
Proposal Drafter
Builds scope, pricing and timeline drafts from a discovery call.
Repurposing Agent
Turns one piece of content into a week of platform-ready posts.
What changes, with examples.
An account manager spends two to three hours per client pulling metrics from Google Analytics, Meta Ads and LinkedIn, then stitching them into a slide deck in the agency's template.
The Client Report Agent pulls the numbers, writes the commentary in the agency's voice, and delivers a near-finished draft to the account manager for a final read.
A copywriter manually rewrites a long-form article into an email, three LinkedIn posts, a short caption and a script for a Reel, often across multiple sittings.
The Repurposing Agent takes the article and returns a week of platform-ready content, formatted and toned correctly for each channel, ready to sense-check and schedule.
A senior team member rebuilds the scope, timeline and pricing from scratch after every discovery call, cannibalising billable hours in the process.
The Proposal Drafter takes the notes from the discovery call and produces a structured first draft, with scope sections, a suggested timeline and a pricing framework to refine.
A week with Fettle: a busy medium-sized agency
It is the third week of the month, and report season is looming for an eight-person agency managing a dozen retained clients. Instead of account managers disappearing into spreadsheets, the Client Report Agent drafts every recap overnight, ready for a twenty-minute human polish on Monday morning. The team spend Tuesday on a new business pitch, using a Proposal Drafter output as the backbone rather than a blank page, and the senior copywriter spends Wednesday refining one strong hero article rather than spinning it into ten weaker pieces. By Friday, the creative work is done and the reporting is done, and nobody has had to stay late.
That's time freed valued at £75 an hour, plus the cost of the tools we help you cut. Your assessment works it out on your own numbers.
Our clients have completely different brand voices. Will the AI just produce generic copy?
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We use a mix of platforms including Google Analytics, Meta Business Suite and HubSpot. Can the report agent actually reach all of those?
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We are worried about handing client data to an AI tool. How is that handled?
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Two ways to start
See what AI would do for your agency.
Try the free 2-minute quick win, or get the full £99 assessment with a costed, prioritised plan.