Move more volume, with the same back office.
Thin margins mean every admin hour counts. We put AI on order processing and the inbox so your team handles more without growing headcount.
Wholesale and distribution runs on tight margins and tight deadlines. When your team spends half the day keying orders from PDFs, fielding the same stock and price questions, and chasing suppliers for ETAs, there is very little time left to actually grow the business.
Fettle puts AI to work on the repetitive, high-volume admin that eats into your day. Your team stops being a human OCR machine and starts focusing on the work that needs a human touch.
AI for your business, at a glance.
Agents built around your desk.
Off-the-shelf tools where they fit, and bespoke AI agents we build, run and improve for you where they don't. Here's where we'd start.
Order Entry Agent
Reads emailed and PDF orders and preps them for your system.
Customer Service Agent
Answers stock, price and delivery questions instantly.
Supplier Chaser
Follows up POs and keeps customers updated on ETAs.
Catalogue Agent
Drafts and tidies product descriptions and data at scale.
What changes, with examples.
Someone manually reads each order email or PDF, checks the product codes, and re-keys the details into your system, one line at a time.
The Order Entry Agent reads incoming orders, extracts the SKUs, quantities and delivery details, and preps a clean entry ready for your system, without anyone touching a keyboard.
Your team fields a constant stream of calls and emails asking whether something is in stock, what the trade price is, or when an order will arrive.
The Customer Service Agent picks up those questions instantly, pulls the relevant information, and replies accurately, so customers get a fast answer and your team gets their afternoon back.
Someone has to manually follow up outstanding purchase orders, wait for replies, then relay updated ETAs to the customers who are waiting.
The Supplier Chaser sends the follow-up messages, logs the responses, and pushes ETA updates to customers automatically, keeping everyone informed without anyone having to remember to do it.
A week with Fettle: a medium-sized trade distributor
A distributor of catering equipment was spending the first two hours of every morning processing the overnight order emails and PDFs that had come in from trade accounts. With the Order Entry Agent handling that queue, the warehouse team had accurate pick lists ready before the office had even made their first coffee. The Customer Service Agent took on the daily tide of stock availability and lead time enquiries, meaning the sales desk could focus on quoting for new business instead of repeating the same answers. By the end of the first fortnight, the operations manager had a cleaner inbox, a faster order cycle, and no new headcount on the payroll.
That's time freed valued at £75 an hour, plus the cost of the tools we help you cut. Your assessment works it out on your own numbers.
Our orders come in all sorts of formats. Will the AI cope with that?
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We have thousands of product lines. Can AI really manage catalogue data at that scale?
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What if the AI gives a customer the wrong stock level or price?
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Two ways to start
See what AI would do for your business.
Try the free 2-minute quick win, or get the full £99 assessment with a costed, prioritised plan.