The questions everyone asks, answered.

Enterprise-grade AI for small businesses, on subscription. We keep your business in fine fettle, sharper, calmer, ahead of the competition.

An AI expert at Fettle. We use an AI-led chat to run the 25-minute discovery (so you can start any time, no booking) and our AI experts then produce your report end-to-end, drawing on years of experience deploying AI inside small and mid-sized businesses. Every report is read by an AI expert before it's released.

£99 is what it costs us to run the AI chat and the AI-expert review. We've priced it so every small business can access the diagnosis, regardless of size, and so there's no reason to put it off.

If the report doesn't surface at least one quick win that's clearly worth more than £99 to your business in the next 90 days, we'll refund you in full.

No. The whole point is that you don't have to. The chat is a conversation about your business, your team, and where your time goes. We do the AI translation. The report is in plain English.

Five reasons. Every report is read end-to-end by an AI expert at Fettle before it's released. Every recommendation has to pay itself back, with the maths in pounds. We only recommend what you need, not seven tools where three would do. The recommended stack is always current, so you never get last year's advice. And it's written for an owner-operator, not a CTO.

Two paths. Take it and run, the report is yours, the four-day plan is yours, implement it in-house and pay nothing more. Or book an optional walkthrough with the team where we talk through the plan and, if you want, roll into the Subscription so we set up and run the recommended stack for you. Your £99 is credited to month one if you subscribe.

Yes. Email us at hello@getfettle.app and we'll arrange an AI expert to run the chat directly. Same script, same report, same price.

Every tool we recommend in your Assessment, set up and kept running by us. The categories typically include meeting and note automation, customer comms agents, document handling, reporting and dashboards, brand voice agents, and lead response automation, plus a monthly review to swap in better tools as they appear. The exact set is tailored to your business.

Tailored to you. The price scales with the number of integrations you want us to run. Your Assessment quotes the exact amount based on your recommended stack.

Software we build specifically for your business when off-the-shelf doesn't fit, a custom agent, bespoke workflow, or integration with your existing systems. Built and deployed entirely remotely, no on-site visits, no hardware. Year one is a one-off price (with 20% off if signed at your walkthrough); year two onwards is a monthly subscription at 30% of year one, covering maintenance and improvements.

Yes. Everything you share in the chat stays between you and us. We don't sell data, share your transcript, or use your information to train other companies' AI models. If you'd like a mutual NDA in writing first, just ask.

No. The plan we deliver is about freeing your team's time so they can do better work, and freeing yours so you can grow. We're not in the business of telling owners to make their teams smaller.

Yes. Fettle runs entirely remotely, with no on-site element to anything we do, so we can deliver an assessment anywhere. Billing is in GBP for now.

Within minutes. There's no booking step, pay the £99, the chat starts straight away, and you have the written report 48 hours later. The four-day rollout plan can begin the day after the report lands.

Yes. Pick the device you'll all use, take it in turns to answer, or do separate chats and we'll reconcile them in the report.